Why This Service?
After participating in a trade mission, many German companies find that promising contacts in Eastern Africa go cold – not due to lack of potential, but because of communication gaps, long feedback cycles, or unclear next steps. In Eastern Africa, it’s common to follow up via phone or WhatsApp, and emails are often missed. German companies, especially those without local representation, may misread this as disinterest. As a result, conversations with real potential often stall too early.
Since July 2025, AHK Services Eastern Africa Ltd. offers a structured Follow-Up Support Service to help re-engage with B2B contacts, identify blockers, and (where needed) connect you with new potential partners to refine your market approach. As part of our service, we follow up locally, clarify where things stand, and help move promising partnerships forward. This helps ensure that initial efforts from the trade mission lead to concrete next steps and long-term engagement.
Service Package Option
| | Basic Package – Re-engagement | Comprehensive Package – Re-engagement & New Leads |
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Target Group | - German companies who participated in a trade mission by AHK Eastern Africa
| - German companies who participated in a trade mission by AHK Eastern Africa
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Activities | - Call up to 5 companies met during the trade mission
- Reignite conversations
- Schedule up to 5 virtual meetings, which are attended by AHK staff
| Everything in Basic plus: - Identify and approach up to 5 new companies based on refined target group
- Schedule up to 5 virtual or physical meetings, which are attended by AHK staff
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Blocker Analysis | - Investigate why conversations stalled
- Identify open questions, unclear expectations or other barriers to progress
| - Investigate why conversations stalled
- Identify open questions, unclear expectations or other barriers to progress
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Meeting Documentation | - Short report including meeting minutes
- Summary of identified blockers and recommended next steps
| - Short report including meeting minutes
- Summary of identified blockers and recommended next steps
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Meeting Format | | - Virtual and/or physical meetings possible (depending on German company’s preference)
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Cost | | - Kenya and Tanzania: €3,750 excl. VAT
- Ethiopia, Rwanda and Uganda: €4,125 excl. VAT
- If physical meetings are requested: Travel and logistics costs for both the German company (e.g. own transport, flights, accommodation) and for AHK staff (especially for Rwanda, Uganda, and Ethiopia) will be charged separately. These costs may not be reimbursable under BAFA’s Consultation Voucher Africa.
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Funding Option | | |
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Countries Covered | - Kenya, Tanzania, Uganda, Rwanda, Ethiopia
| - Kenya, Tanzania, Uganda, Rwanda, Ethiopia
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What We Need From You
To carry out the follow-up service, we require:
- A list of companies met during the trade mission (e.g. B2B meeting minutes)
- A short brief on current status and desired next steps
- Your availability for virtual or physical follow-up meetings
- A written confirmation allowing AHK to contact partners on your behalf
- For the Comprehensive Package: A profile of the types of companies you'd like to meet in additional B2Bs
