Our delegate, Dr. Monika Erath, had the opportunity to visit the global agricultural engineering company HORSCH at its headquarters in Schwandorf in Bavaria, Germany.
✔️Starting out as a small agricultural family business in south-east Germany, it has become in the last 50years an international leader in tillage machinery.
✔️Horsch also operates various projects in East Africa.
✔️The potential in fruit and vegetable growing, in the cultivation of grain or maize, is enormous, as is the potential in animal husbandry.
What is now needed for a global market leader like Horsch Maschinenbau to enter the Sub-Saharan African market on a broad scale, however, is a recognizable strategy from local decision-makers with the necessary framework conditions for the development of local value creation in the agricultural and food industry.
Thanks to Philip Horsch, Traugott Horsch and Micha Trotzky, as well as Markus Huber from IHK Regensburg für Oberpfalz / Kelheim for the constructive meeting.
